The People Building Wootly
We’re a small, focused team united by one belief: experienced creatives deserve better.
Between us, we’ve spent years in design, tech, and creative industries, and we’ve all seen the same problem up close.
Brilliant people with decades of skill are being overlooked, undervalued, or pushed aside by platforms built for speed, not quality.
Co-Founder
12 years experience in design and tech, leading cross-functional work across design, development and automation.
After years freelancing globally, Robert is now building Wootly a more secure, trustworthy marketplace for modern professionals.
Co-Founder
Wootly’s CTO and a Sydney-based software engineer who loves building clean, smart products.
Passionate about emerging tech and endlessly curious about AI, he’s the engineering mind turning Wootly’s trust-first vision into fast, simple, reliable systems.
Chief AI Officer (CAIO)
Joining
We’re building Wootly because the creative world deserves better.
We've met too many incredibly talented people with real skill, real depth - who feel invisible on today’s platforms.
So we’re creating a place where experience actually counts, where the work matters, and where both creatives and clients feel genuinely supported.
We spend a lot of time talking to freelancers, hearing what’s missing, what’s frustrating, and what would actually help.
Wootly is being built around them - not trends, not algorithms, not shortcuts. It’s a big mission, but it feels right. And honestly, this is just the start.
Why Wootly?
People want to hire people they trust.
We open the door for creatives to earn fairly, work confidently, and stay active in the industry they’ve mastered not pushed aside by fast, disposable marketplaces.
From discovery to support, Wootly is built to put experienced freelancers first.
Helping them to work with confidence, fairness, and respect.
